I have been in software long enough to have vibe coded something into production, watched it work, not understood why, and called it a win.

I have bought the course. I have joined the cohort. I have renamed a Google Doc a second brain and lost it in the same folder three weeks later.

I have attended the stand-up about stand-ups. I have been on the offsite where the keynote was about efficiency. I have pivoted to AI.

Rub Dirt is what happens when you've been close enough to the industry to find it genuinely funny and close enough to yourself to know you're in it.

The pain is real—just rub some dirt on it.

Rubdirt also ships SLOP Factory, a satirical iOS game about AI hype and startup theater—the same universe, different medium. It's a Rubdirt product: same cynicism, touch controls.